Sales Candidate Assessments:
Hire Salespeople Who Actually Sell

Hire with Science. Build with Confidence.

Hiring the right salesperson can make or break your growth goals. Yet most companies still rely on resumes, or strictly on interviews, and intuition—hoping that the “best talker” will be the best performer.

At SmartMoves, we take the guesswork out of sales hiring. Using the Objective Management Group (OMG) Sales Candidate Assessment, we help you predict—before you hire—who will sell, who won’t, and why.

What Is a Sales Candidate Assessment?

A sales candidate assessment is a data-driven tool that measures whether a person can sell, will sell, and fits your unique selling environment.

Unlike personality or aptitude tests, OMG’s assessment was built exclusively for sales roles, using over 2.5 million data points from top-performing salespeople across industries.

Why Most Hiring Methods Miss the Mark

  • Resumes reveal experience, not capability.

  • Interviews measure personality fit, not selling strength.

  • Personality tests weren’t built to predict sales outcomes.

A scientific assessment exposes what others can’t—motivation, drive, resilience, and sales DNA—so you can make confident, profitable hiring decisions.

The OMG Sales Candidate Assessment Advantage

SmartMoves is a certified reseller and implementation partner of the Objective Management Group, the world leader in sales assessment science.

The 21 Sales Core Competencies

OMG’s proprietary framework measures the 21 core competencies that directly correlate with top performance.
They include critical areas such as:

  • Will to Sell: Desire, commitment, responsibility, motivation.

  • Sales DNA: Handling rejection, need for approval, comfort discussing money, and more.

  • Tactical Competencies: Hunting, reaching decisioin makers, onsultative selling, qualifying, closing, hunting, just to name a few.

  • Coachability and Growth Mindset: Ability to learn and adapt to feedback.

Every assessment is validated through extensive research and predicts success with over 90% accuracy.

SmartMoves integrates OMG’s insights into your entire hiring process—helping you identify candidates who will perform, not just interview well.

How SmartMoves Implements the Assessment

Every company’s sales environment is unique. That’s why we customize the OMG framework for your job expectations, sales cycle, and market conditions.

Step 1: Sales Role Benchmarking

We begin by defining success for your role:

  • Sales motion (hunter vs. farmer)
  • Deal complexity and cycle length
  • Competency priorities (closing vs. consultative selling)

Step 2: Sales Candidate Assessment

  • Each candidate completes a 45–60 minute questionnaire over measuring 21 competencies.
  • Results are benchmarked against the top 6% of all 2.5 million candidates we’ve assessed.

Step 3: Behavioral Interview Design

We provide interview questions tailored to the candidate’s specific strengths and weaknesses, so you can probe deeper into motivation, mindset, and potential red flags.

Step 4: Data-Driven Hiring Decisions

We don’t replace your judgment—we refine it.

With objective data, you’ll confidently select salespeople who ramp faster, stay longer, and deliver consistent results.


Results You Can Measure

Companies that use OMG’s assessments through SmartMoves achieve measurable outcomes:

  • 95% accuracy in hiring top performers

  • 17% average sales growth after aligning hiring to role benchmarks

  • 50% faster onboarding for new reps

  • Significant reduction in turnover and hiring costs

“The OMG assessment helped us hire two top sales reps in 90 days—both hit quota within their first quarter.”
— VP of Sales, SaaS Company

Compare OMG to Other Assessments

Feature OMG Sales Candidate Assessment Personality Tests General Aptitude Tests
Designed for Sales Roles ✔ Yes No ✖ No
Predicts Future Sales Performance ✔ Yes ✖No ⚠ Limited
Measures 21 Sales Competencies ✔ Yes ✖ No ✖ No
Benchmarking to Role Success ✔ Yes ✖ Yes ✖ No
Integrated Behavioral Interview Tools ✔ Yes ✖ No ✖ No

The difference is simple: OMG measures what matters most—selling ability.

What the Assessment Reveals

The report provides insights you won’t get from a resume:

  • Can Sell: Skills and tactical competencies.

  • Will Sell: Drive, desire, commitment, responsibility.

  • Fit: Alignment with your selling culture and management style.

Frequently Asked Questions

  • OMG is the global leader in sales evaluation and assessment, with over 2.5 million evaluations conducted across industries.

  • Personality tests describe behavior; OMG’s assessment predicts sales success with validated metrics.

  • Yes. OMG also offers a Sales Force Evaluation for team diagnostics and coaching.

  • About 45 minutes, online. Results are available immediately.

  • Thousands of organizations worldwide—including Fortune 500 firms—rely on OMG to improve hiring accuracy and sales performance.

Start Hiring Salespeople Who Actually Sell

Your next top performer isn’t the one who interviews best—it’s the one who can actually sell in your environment.

Let SmartMoves show you how to predict sales success with scientific accuracy.

📞 Schedule a Consultation
📄 Request a Sample Assessment Report
📈 Learn about our Data-Driven Sales Hiring System