Building and Managing a High-Performance Sales Team

Transform Your Sales Team with Science, Not Guesswork

You’ve hired great salespeople—now what?
Even the best reps can underperform if they’re misaligned, undercoached, or stuck in the wrong role.

At SmartMoves, we help you turn potential into performance. Using the Objective Management Group (OMG) Sales Force Evaluation, we diagnose the strengths and weaknesses of your entire team, uncover what’s holding them back, and give you a roadmap to build a high-performing, predictable sales organization.

Why Sales Teams Underperform

Most sales teams don’t fail because they lack effort—they fail because they lack desire to succeed, commitment to do whatever it takes, clarity, alignment, and skill development opportunities.

Common root causes include:

  • Hiring based on personality rather than predictive data.

  • Misaligned compensation or motivation.

  • Inconsistent coaching or feedback.

  • Skill gaps hidden beneath “average” results.

Without objective diagnostics, it’s nearly impossible to know who needs help, what kind of help, and why performance varies.

“You can’t improve what you can’t measure. Data-driven insight is the foundation of every high-performing sales team.”

Diagnose Your Team’s Strengths and Gaps

The OMG Sales Force Evaluation is the most comprehensive diagnostic for understanding sales team performance. It evaluates individuals and teams across 21 core competencies and answers 25 questions that you need answers to—identifying patterns that drive or derail success.

What It Measures:

  • Will to Sell: Desire, commitment, motivation, responsibility.

  • Sales DNA: Handling rejection, comfort discussing money, need for approval.

  • Sales Skills: Prospecting, consultative selling, qualifying, closing and much more.

  • Systems and Process: Pipeline management, accountability, coaching readiness and more.

With SmartMoves, your evaluation results are transformed into an actionable roadmap for coaching, development, and restructuring.

The Power of Team-Level Insights

We don’t just assess individuals—we reveal how the team performs collectively.

You’ll learn:

  • Which reps are coachable vs. resistant to change.

  • Where skill gaps cluster across the team.

  • Which managers need development to coach effectively.

  • Whether your team is aligned with your current sales strategy.

“After our first Sales Force Evaluation, we discovered that 60% of our team was uncomfortable discussing money—and fixed it in one quarter.”
— Sales Director, Industrial Services Company

Turning Assessment Data into Coaching Strategy

Information without action is useless. SmartMoves translates OMG’s diagnostic data into a custom coaching and development plan tailored to your business.

We Help You:

  • Identify each rep’s top 3 growth priorities.

  • Build individualized coaching plans based on your team’s data, not opinion.

  • Train managers to interpret and apply OMG insights.

  • Align training investments with areas that yield measurable ROI.

This approach transforms coaching from reactive to strategic—ensuring every minute of coaching drives measurable improvement.

Benchmark and Replicate Your Top Performers

Success leaves clues.

By analyzing your top producers, we help you create role-specific success benchmarks that can be used for:

  • Recruiting new talent that fits your best-performer profile.

  • Promoting or restructuring roles based on actual capability.

  • Aligning team structure to market and pipeline goals.

This ensures that future hires and promotions reinforce—not dilute—your winning formula.

Measure and Sustain Performance

Sales performance isn’t static—it evolves with your people, process, and market.

SmartMoves provides ongoing tools and support to track progress, measure growth, and sustain excellence, including:

  • Periodic reassessments to monitor skill development.

  • Metrics for progress tracking by leadership.

  • Frameworks for reporting performance to metrics.

With continuous evaluation and coaching, your sales team doesn’t just grow—it compounds.

Building a Culture of Continuous Improvement

A high-performance sales culture doesn’t happen by accident—it’s built through mindset and skill transformation, coaching, and consistency.

SmartMoves helps your organization:

  • Align compensation and motivation with role success.

  • Foster open, data-informed coaching conversations.

  • Build internal capability for long-term self-sufficiency.

The result: a sales organization that’s motivated, accountable, and scalable.

Frequently Asked Questions

  • A comprehensive team assessment that evaluates salespeople, sales managers, sales leaders and systems against the 21 Sales Core Competencies.

  • Yes—it’s designed specifically for evaluating current teams to identify development needs.

  • Most clients receive full results and recommendations within 2–3 weeks of initiation.

  • No. Top-performing organizations use this data to stay ahead and maintain competitive advantage.

    And it is a great way to pinpoint why your top performers do so well so that you can identify those strengths in candidates, helping you to make better hiring decisions. It also helps to make better hiring decisions because you will know what positive sales attributes to look for.

Build Your High-Performance Sales Team with SmartMoves

You’ve invested in your people—now invest in their potential.
Let SmartMoves help you transform your sales team into a consistent, high-performing engine for growth.

📞 [Schedule a Sales Team Evaluation]
📄 [Download a Sample OMG Sales Force Report]
📈 [See How Our Clients Achieve 17%+ Sales Growth]