Who should use a sales candidate assessment?

A sales candidate assessment is most useful for companies that cannot afford another costly sales mis-hire, need stronger sales candidate screening, or want a more objective way to compare candidates before extending an offer. It is especially valuable for roles where prospecting, consultative selling, long sales cycles, or access to decision-makers are critical.

How is a sales assessment test different from a personality test?

A personality test describes behavioral traits, but a sales assessment test is built to predict sales performance. It looks at sales-specific factors such as prospecting ability, consultative selling, qualifying, closing, motivation, coachability, and comfort with the pressure points that affect real sales conversations.

What does a sales skills assessment test measure?

A sales skills assessment test can measure tactical selling competencies, Sales DNA, Will to Sell, role fit, and the candidate’s ability to execute in your sales environment. The goal is to identify whether the candidate has the strengths needed for the role before they are hired.

What is the OMG assessment?

The OMG assessment is a sales-specific candidate assessment from Objective Management Group. SmartMoves uses it to help companies evaluate sales candidates based on competencies that relate directly to sales success, rather than relying only on resumes, interviews, or general hiring impressions.

When should a company use a sales person preemployment assessment?

A company should use a sales person preemployment assessment before extending an offer for a sales role, especially when hiring mistakes have been costly or ramp-up time matters. The assessment helps leaders compare candidates against the sales role, selling environment, and performance expectations.

How does sales candidate screening improve hiring decisions?

Sales candidate screening improves hiring decisions by adding objective data to the interview process. Instead of relying on who sounds the most confident, leaders can evaluate whether a candidate has the sales skills, motivation, and role fit needed to perform in the job.

Sales Candidate Assessment

Hire Salespeople Who Actually Sell

Hire with Science. Build with Confidence.

Hiring the wrong salesperson is expensive, and a strong interview does not always mean strong sales performance. SmartMoves helps companies improve sales candidate screening with the OMG assessment, a sales candidate assessment built to show whether a candidate can sell, will sell, and fits your selling environment before you make the offer.

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What Is a Sales Candidate Assessment?

A sales candidate assessment is a sales-specific, data-driven tool that measures whether a person has the skills, motivation, Sales DNA, and role fit to succeed in your unique selling environment.

Unlike personality or aptitude tests, OMG’s assessment was built exclusively as a sales assessment test designed to predict sales behavior in real selling situations, including prospecting, qualifying, consultative selling, handling rejection, and closing, using over 2.5 million data points from top-performing salespeople across industries.

Why Most Hiring Methods Miss the Mark

Resumes reveal experience, not capability.
Interviews measure personality fit, not selling strength.
Personality tests weren’t built to predict sales outcomes.

A scientific assessment exposes what others can’t—motivation, drive, resilience, and sales DNA—so you can make confident, profitable hiring decisions.

What the OMG Sales Assessment Test Measures

The OMG Sales Skills Assessment Test Measures:

Whether the candidate has the tactical sales skills needed for the role.
Whether they have the motivation, commitment, and responsibility to succeed.
Whether their Sales DNA supports consultative selling, money conversations, rejection handling, and decision-maker access.
Whether they fit the sales cycle, market, management style, and growth expectations of the role.

The OMG Sales Candidate Assessment Advantage

SmartMoves is a certified reseller and implementation partner of the Objective Management Group, the world leader in sales assessment science.

The 21 Sales Core Competencies

OMG’s proprietary framework measures the 21 core competencies that directly correlate with top performance.
They include critical areas such as:

Will to Sell: Desire, commitment, responsibility, motivation.
Sales DNA: Handling rejection, need for approval, comfort discussing money, and more.
Tactical Competencies: Hunting, reaching decision makers, consultative selling, qualifying, and closing, just to name a few.
Coachability and Growth Mindset: Ability to learn and adapt to feedback.

Every assessment is validated through extensive research and predicts success with over 90% accuracy.

SmartMoves integrates OMG’s insights into your entire hiring process—helping you identify candidates who will perform, not just interview well.

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How SmartMoves Turns Assessment Data Into Better Hiring Decisions

Every company’s sales environment is unique. That’s why we customize the OMG framework for your job expectations, sales cycle, and market conditions.

Step 1: Sales Role Benchmarking

We begin by defining success for your role:

Sales motion (hunter vs. farmer)
Deal complexity and cycle length
Competency priorities (closing vs. consultative selling)

Step 2: Sales Candidate Assessment

Each candidate completes a 45–60 minute questionnaire, measuring 21 competencies.
Results are benchmarked against the top 6% of all 2.5 million candidates we’ve assessed.

Step 3: Behavioral Interview Design

We provide interview questions tailored to the candidate’s specific strengths and weaknesses, so you can probe deeper into motivation, mindset, and potential red flags.

Step 4: Data-Driven Hiring Decisions

We don’t replace your judgment—we refine it.

With objective data, you’ll confidently select salespeople who ramp faster, stay longer, and deliver consistent results.

Results You Can Measure

Companies that use OMG’s assessments through SmartMoves achieve measurable outcomes:

95% accuracy in hiring top performers
17% average sales growth after aligning hiring to role benchmarks
50% faster onboarding for new reps
Significant reduction in turnover and hiring costs

“The OMG assessment helped us hire two top sales reps in 90 days—both hit quota within their first quarter.”
— VP of Sales, SaaS Company

Compare OMG to Other Assessments

Feature	OMG Sales Candidate Assessment	Personality Tests	General Aptitude Tests
Designed for Sales Roles	✔ Yes	No	✖ No
Predicts Future Sales Performance	✔ Yes	✖No	⚠ Limited
Measures 21 Sales Competencies	✔ Yes	✖ No	✖ No
Benchmarking to Role Success	✔ Yes	✖ Yes	✖ No
Integrated Behavioral Interview Tools	✔ Yes	✖ No	✖ No

The difference is simple: OMG measures what matters most—selling ability.

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What the Assessment Reveals

The report provides insights you won’t get from a resume:

Can Sell: Skills and tactical competencies.
Will Sell: Drive, desire, commitment, responsibility.
Fit: Alignment with your selling culture and management style.

Ready to Stop Hiring Based on Interview Performance Alone?

SmartMoves can help you use sales candidate assessments to screen more effectively, compare candidates with objective data, and hire salespeople who are more likely to perform in your environment.

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