Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
One thing all successful people have in common? They read. When Warren Buffet was asked about the key to success he replied, "“Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”
Today we are sharing the top 5 books to dive into to ensure your 2018 gets off to a great start.
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections.
Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. Superconnector shows readers why it's time to leave their bad networking habits in favor of a new three-pronged Vision-Execution-Profiting approach. It presents instructive anecdotes and winning strategies from a who's who roster of superconnectors, revealing how to systematically manage a meaningful professional community and maximize its value. Superconnector tactics include:
- Defining Your Vision
- Thinking Differently
- Embracing a Profit Mindset
- Attracting Inbound Opportunities
Leaders, sales managers and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a roadmap to help them embrace the challenges they face at such a critical juncture.
Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X→XY→Y selling methodology, the authors:
- Propose a new logic for thinking about and executing major sales transformations
- Examine these transformations from the customer’s perspective and how their changing buying patterns suggest a particular way of focusing selling activities
- Consider the perspective of salespeople and what they can do to sell change to their customers
- Look at how sales leaders and managers can change the way their organizations sell products or services
- Highlight the pivotal moments that determine the success of major change initiatives
Based on their unique X→XY→Y selling methodology, Schachter and Cheatham provide a proven sales strategy to help any sales leader, manager, or professional. For sales leaders, their approach provides a path for transforming the sales organization. For sales managers, it describes how to inspire change in the behavior of salespeople. And for salespeople, it offers a new way of selling that will have a dramatic impact on their performance. For any business executive, Selling Vision provides a faster path to driving change.
Whether you’re just stepping into leadership an accomplished leader seeking something more, or simply stalled along the way, Mitchell’s refreshing approach to modern leadership will help you navigate the curves and pit stops on your own path to fulfillment. You don’t need a motorcycle. You just need to get revved up for the road ahead.
Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:
- Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength
- Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers
- Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution
- The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going
- How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man
By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.
Have some holiday travel coming up? Today we want to share a powerful book by Dan Ariely that provides lessons on approaching important choices in one's own life. This 128-page book can be started and finished within a single plane trip over the holidays.
Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.
Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed.
Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?
Posted by Dave Kurlan
Image Copyright iStock Photos
There is one simple thing you can do each day that will dramatically improve your sales effectiveness.
But you don't think it's possible to do what the title says, do you?
Well, it is not only possible, it's crucial - and not only that you do it, but that you do it often and start doing it today.
Okay, so maybe I'm not talking about driving a car. Maybe the stop signs and red lights I'm talking about are in your head. But that doesn't make them any less real. As a matter of fact, you probably stop at more signs each day because of what you think, than you ever encounter when you're behind the wheel.
About five weeks ago my wife and I watched a movie called What the Health. The movie scared her into becoming Vegan and convinced me to try it too. The thought of me and a plant based diet was terrifying! But I agreed to do it for two weeks and for those two weeks I pushed through. It wasn't awful but I simply didn't enjoy a lot of the food I was eating. That was one part. The other part is that I lost 10 pounds, I had more energy and I felt better.
In other words, I ignored all of the self-limiting talk in my head:
- It's gonna taste like crap.
- I'll gag.
- I won't be able to eat it.
- I'll throw up.
- I'll hate it.
- I won't be able to do it for more than one meal.
- I won't be getting any real nutrition.
- Real men don't live on plants.
- I can't live without ice cream!
- I should be able to eat organic or grass fed - this isn't fair.
Yes, I ignored all of the stop signs and red lights and good things happened!
It is exactly the same in sales.
If you would simply ignore all of the self-limiting talk in your head:
- They won't answer the phone
- They won't want to speak with me
- They'll be upset if I interrupt
- I can't ask too many questions
- I can't push back
- I have to talk about the company and the product
- I must provide a quote or proposal
- I need them to like me
- It's OK if they think it over
- I need to sound like I know what I'm talking about
- It's OK if they talk with my competitors
- I need to have the best price in order to win the busine
- I can't call on the final decision maker
- I need to begin with purchasing
Of course that isn't the complete list - there are 50 more like that - but you get the point. What would happen if you ignored all of the self-limiting noise in your head and pushed through like I did with food?
Good things would happen.
Would that be so bad?