50 Must-Know Statistics for Holiday Sales and Marketing

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In 2017, holiday retail sales in the United States are forecast to amount to about 680.4 billion U.S. dollars. The holiday season can account for as much as thirty percent of a retailer's annual sales. Today we are helping you prepare for the holiday season with 20 must-know stats for the holiday season.

  1. November and December drive 30% more e-Commerce revenue than non-holiday months.
  2. 78% of shoppers used the internet for holiday research last year.
  3. An estimated, 92% of holiday shoppers will go online to either research or purchase gifts this season.
  4. The most popular time to buy online is weekdays from 12-2pm and on Sunday evenings.
  5. According to a recent study, 41% of online shoppers purchased from a new retailer.
  6. 1 in 3 retailers dedicate 31-50% of their total online marketing budget to holiday efforts.
  7. US retail e-Commerce will grow 16.6 % this holiday
  8. 86% of retailers expect their 2017 online holiday sales to increase.
  9. 38% of marketers do not use personalization in their marketing efforts.
  10. 98% of companies aren’t set up to identify, deliver on, and measure moments of intent in the purchase journey.
  11. 72% of millennials research online before heading to brick and mortar stores.
  12. 49% of shoppers view products in person, then find cheaper prices online.
  13. 22% research a product on their smartphone while in store.
  14. 27% read online peer reviews of a product while in store.
  15. 71% of shoppers who use smartphones for research while in-store say that it’s become an important part of their experience.
  16. People who shop both in person and online spend 66% more than those who only go to stores.
  17. 93% of shoppers take action for free shipping.
  18. Free shipping was deemed the 2nd most important factor for shoppers when purchasing online.
  19. 83% of shoppers will wait two more days in order to get free shipping.
  20. Delivery speed is the 4th most important factor in the online buying process.
  21. 50% of shoppers will choose a slower transit time for free shipping.
  22. 7 business days is the average time shoppers are willing to wait.
  23. 91% of shoppers say a low price is an important to very important factor in the decision to buy.
  24. 47% of online shoppers say they would consider enrolling in a product curation or subscription service.
  25. 40% of mobile users look for or redeem mobile coupons when shopping.
  26. 74% of shoppers say they are influenced by coupons and offers online.
  27. 63% of consumers will be likely to share a link for a holiday contest.
  28. 74% of shoppers search online to get ideas for their holiday gift lists.
  29. 1 in 5 shoppers made a purchase after opening a retailer’s email on their mobile device.
  30. Last year, e-Commerce orders coming from social media grew a staggering 202%.
  31. 20% of online shoppers say that FaceBook helps influence their decisions.
  32. 10% of online shoppers say that Pinterest helps influence their decision to buy.
  33. 19% of marketers are using social this holiday season to generate qualified leads.
  34. 80% watched product review and ratings.
  35. 68% preferred product videos from “people like me.”
  36. 45% preferred videos from experts.
  37. 18% of online shoppers start off on a retailers website to begin searching.
  38. 28% of online product searches take place on Amazon.com.
  39. Mobile accounts for 50.3% of all e-Commerce traffic (eclipsing desktop).
  40. 1 in 5 e-retailers spent 50% of their marketing budget on paid search.
  41. More than 70% of brands are allocating more than half their digital marketing budget to search and social this season.
  42. 11% of online shoppers prefer to buy on tablet or smartphone.
  43. 80.9% of people who shop on tablets end up buying.
  44. 44% of online shoppers prefer to buy on a desktop or laptop computer.
  45. 38% say they will not return to a retailer’s website if it’s not mobile optimized.
  46. Mobile-optimized sites saw revenue grow 168% from March to May last year.
  47. 50% of shoppers abandoned carts that did not give an estimate on delivery.
  48. 58% abandon the cart after seeing shipping charges.
  49. Last year, 53% of those who shopped online used smartphones or tablets
  50. 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction.

Sources: UPS Pulse Of Online Shopper, FierceRetail, PixelMEDIA, Google, eMarketer,  Shopify, Shop.org, Adobe