20 Social Recruiting Stats To Rethink Linkedin

The U.S. has 94% of its companies recruiting on social media. Unfortunately many of these companies are applying outdated strategies for recruiting and hiring.  The biggest issue is that HR departments are just focusing in on developing relationships on LinkedIn. Yet, only 14% of LinkedIn users even check their account on a regular basis!

We have put together 20 social media statistics to make you rethink your online recruiting strategies.

  1. 14.4 Million Job Seekers Have Used Social Networks to Find a Job
  2. 73% of companies successfully hired a candidate with social media
  3. 93% of companies use LinkedIn for recruiting, 66% use Facebook, and 54% use Twitter.
  4. Only 36% of job seekers are actually active on LinkedIn.
  5. 40% are active on Twitter.
  6. 83% are active on Facebook.
  7. To reach users over the age of 45 both Facebook and LinkedIn top Twitter
  8. To reach millennials Twitter is your best bet: 45% of Twitter’s users are between the ages of 18 – 29.
  9. If you need to reach more women, LinkedIn is not for you.
  10. To reach users over the age of 45 both Facebook and LinkedIn top Twitter
  11. To reach millennials Twitter is your best bet: 45% of Twitter’s users are between the ages of 18 – 29.
  12. If you need to reach more women, LinkedIn is not for you.
  13. 64% of LinkedIn users have a bachelor’s degree or higher.
  14. 40% of Twitter user’s have a degree, compared to Facebook’s 30%, which is especially interesting considering that Twitter’s user base is also younger than Facebook’s!
  15. 700 videos are shared on Twitter every minute.
  16. Job posts get 36% more applications if accompanied by a recruiting video.
  17. 40% of people respond better to visual information than plain text.
  18. You’ll reach more job seekers on Facebook, but your actual job posts will get more views when posted on LinkedIn.
  19. You’ll reach more millennials on Twitter, but you can’t actually post a full job description in 140 characters.
  20. YouTube doesn’t receive a high level of traffic from job seekers, but recruitment videos are one of the best ways to increase application volume.

In summary, organizations with an integrated approach to talent management have an 87% greater ability to hire the best people.